Your advert got the click. Did your website get the customer?
A poster or a post takes minutes to make now. The page it points to still has to be right. We check one promotion and everything the customer finds after they tap it, in both languages, and tell you what to fix first.
Based in Porthmadog. Working with independent businesses across Gwynedd and North Wales. Welsh and English.
Making the poster is now the easy part.
You can have a good-looking post in five minutes, and plenty of them are made with AI now. That is fine by us. The trouble starts when a customer taps it. Is the price on the website the one on the poster? Does “book now” actually book anything? Does the QR code still go somewhere? Does the Welsh say what the English says? Does the form work on a phone?
Somebody has to own what happens after the click. In most small businesses nobody does, because the person who made the post is not the person who looks after the website. That gap is where bookings go missing, and it is what we check.
Five things, in the order they lose you customers.
The promise
Prices, dates, what is included and what is still available, compared with what the website says and what you actually sell.
The path from the click
Every link and QR code followed on a phone. The enquiry form or booking filled in as a customer would. The confirmation they get, if any.
How it looks
Whether the poster, the page and the brand feel like the same business. Readable text, your own photos, and nothing used that you do not have the right to use.
Who keeps it right
Who changes the website when an offer changes or sells out, in both languages, and how a mistake gets caught before a customer finds it.
What to fix first
A short list in order of harm, with a price against each item. Not a design critique.
Events, menus, seasons, sold out.
Hospitality promotions change every week, which is exactly why they go wrong. The quiz night post is still being shared after the date moved. The gig sold out on Tuesday and the website still says tickets are available. The summer menu is on Facebook and the winter menu is on the site.
- Event listings that say plainly whether you can book, register interest, or it has gone
- Menus and prices that match across the site, the socials and the board outside
- Table, room and ticket enquiries tested on a phone, with the confirmation checked
- Welsh and English saying the same thing on the same day
We built the websites for The Ship Aground in Talsarnau, Y Griffin in Penrhyndeudraeth and The Bryn Arms in Gellilydan, so we know how a venue's week actually runs. See the work
The wording matters as much as the booking button.
For a clinic, the promotion that goes wrong is rarely the photo. It is a phrase. Words like “safe”, “painless” and “guaranteed results”, and before and after pictures used carelessly, are the things advertising rules most often pick up, and they are easy to write in a hurry. We read the post and the page the way a careful stranger would and point out wording that commonly gets challenged, with a plainer way of saying it.
- Treatment pages, prices and the booking or enquiry path tested as a new patient would
- Wording flagged where it commonly gets challenged, with a plainer alternative
- Welsh and English checked together, so neither language promises more than the other
- A clear note of anything that needs a specialist, and who to ask
We are not lawyers and this is not clearance. If something needs a specialist, we say so and tell you who to ask. We make no claims about treatments ourselves, and we will not help you make ones you cannot stand behind.
£245 plus VAT. One promotion, properly checked.
£245plus VAT
What the check covers
- One promotion: a post, a poster, an advert or an email
- The pages it leads to, up to five
- One booking or enquiry path, followed through on a phone
- Both languages, where you publish in both
- A written report, four to six pages, in order of harm
- A 30-minute call to go through it
If you go ahead with any of the fixes within three months, the £245 comes off that bill. Anything bigger than one promotion, such as a whole site or several campaigns, we quote before we start.
Keeping it right, £95 a month.
If you would rather somebody kept an eye on it, once a month we check the pages, links and booking path you nominate against what you are promoting that month, make small corrections within an agreed hour, and send you a short note of what we found and changed. It is a monthly check, not round-the-clock watching, and it is easy to stop.
Once care is running, we can also proof each post against the site before it goes out, as an extra.
Talk, check, fix, keep it right.
Talk
Fifteen minutes on the phone or over a coffee in Porthmadog. You tell us what you are promoting and where the customer is meant to end up. No charge.
Check
If a check is worth doing, we do it, usually within a week of having what we need from you, and send the report.
Fix
We go through it on a call. You choose what to fix. Each item is priced, and the £245 comes off the bill if you go ahead.
Keep it right
Care at £95 a month if you want it. Or we hand everything over with a written way of checking, and you run it yourselves.
Common questions
Are you against AI?
No. We use it ourselves, and we help businesses use it well. Making the poster faster is a good thing. It just means the website has to keep up, and somebody has to check that it has.
Will you tell me I need a new website?
Only if you do, and usually you do not. Most of what we find is a wrong price, a dead link or a button that promises more than the page delivers. Those are small jobs.
Can you check that my adverts are legal?
We can point out wording and claims that advertising rules commonly pick up, and we will tell you when something needs a specialist. We do not give legal opinions and the report is not clearance.
Can you do it in Welsh?
Yes. The check, the report and the call can be in Welsh or English, and checking that the two languages agree is part of the job.
What if you find nothing wrong?
Then you get a report that says so, which is worth having, and the £245 still comes off any work you ask us to do within three months.
Before the next post goes out, check where it lands.
Tell us what you are promoting and where customers are meant to end up. We usually reply the same working day.
Include your website address and a link to one promotion. Please do not send passwords or anything about your customers.
This is a review of your marketing, your branding and your website. It is not legal advice, advertising clearance, a data protection audit or a promise of more bookings.